ETHICAL MARKETING

Advertising Account Executive, Marketing Executive, Marketing Officer, Market Researcher, PR Account Manager, Press Officer

The Sector
Marketing includes advertising, promotions, public and media relations, product development, profile raising, distribution, sponsorship and research. Ethical or cause related marketing involves public engagement work that promotes issues such as sustainable development, human rights and wildlife protection to range of audiences. This might involve promoting products or messages that are socially responsible or environmentally friendly.

Sector Profile
Advertising, marketing and public relations (PR) are amongst the most popular career choices for graduates.

Issues and Trends
Employment in marketing is expected to grow faster than the average for all occupations. However. misleading environmental marketing, or ‘greenwash’, is common and can affect truly sustainable innovative products and services. Marketers will need to work harder to be able to prove their claims to increasingly disillusioned consumes.